Okay....I have got a bee in my bonnett....
is this the lamest logo you have ever seen?
What does it say to you?
To me...it says we don't care about the non churched....because it communicates nothing to them.
We don't care about peoples perception of us as a organisation, because it says we are traditional, old fashioned...and too lazy to do anything about it.
Baptists are notoriously slow to change. Its time to change this. And not in a half hearted way, it needs to be changed completely....and done properly...but a marketing company.
Lets redo the whole logo, lete reframe the image we are presenting of ourselves.
We need to send the following messages.
We are contemporary, we have life, we are relevant, we are not some two bit organisation.
All the above statements are true...at least of WA Baptists....its time our logo reflected that, and reflected who we are, and who we are becoming.
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4 comments:
11:18 pm
Couldn't agree more, Mark. It's not really a logo we can readily use at a local level.
8:55 am
I have to say that i was very happy when Churches of Christ re-did their logo, I really like the one they use now.
I also have to admit that I have often looked at the Baptist logo and wondered if/when they might look at renewing it. I 'assume' it stands for the son, cross and word of God? All great things, but like you said, what does it say to the unchurched? Not much.
10:31 am
Whatever it does say it definately doesn't say 21st century - lead the revolution Mark!
8:00 am
actually i like the current logo.. but then i do tend to like old stuff. hmmm.. on reflection i should probably butt out as someone who still owns a pair of brown flairs is perhaps not the most stylishly astute commentator
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